Top 6 makeup trends we're seeing in 2025

Feb 13, 2025
2 min read

Updated: Feb 18

Top 6 make up trends of 2025:

Cream/Liquid (blush, highlighter, contour)
Lip Stains
Strip lashes and D.I.Y Extensions
D.I.Y Press on Nails
Lash Serums
Lip Oil & Lip Gloss

Here's a deeper look into the 2025 beauty hacks that we are currently loving.

Liquid/Cream make up products.

In 2025, we are noticing a shift towards dewy and an overall more blended look. The current beauty hack is to stop layering powdered products over the top of powdered products. Liquid and Cream products are on the rise as they offer a more seamless blend. Liquid/Cream blushes, highlighters and contours are among some of the most popular.

Lip stains

Benefit - Benetint Tinted Lip Stain

Lip Stains are continuing to gain popularity in 2025. Stains/Tints provide smudge proof, long wearing pigment without changing the texture to lips that we often see when using lipstick.

Strip Lashes & D.I.Y Extensions

That Lash Co. - Strip Lashes (Eyelash Extension Range)

Bye-bye extensions. Wave your high maintenance lashes goodbye. In 2025 we are seeing a shift away from traditional lash extensions and a move towards the natural. Along with this shift away from 24/7 lash extensions, we have noticed the return of the beloved strip lash and the popularity of D.I.Y temporary lash extensions.

That Lash Co. provides the option to have the curl of lash extensions without the commitment, time of application or cost.

D.I.Y Press On Nails

Glowie - D.I.Y Nail Kit

Whether it's the cost effectiveness or the convenience to remove and re-apply as needed. Just like the return of the strip lash, "Do it yourself" nails are also on the rise. Brands like Glowie boast a viral Tik Tok following with users loving the flexibility to wear salon quality nails for the weekend whilst being able to remove for work on Monday.

Lash Serum

Lash Rehab - Lash Serum

Prioritising natural lash growth has been a major trend in previous years, one we are seeing carry on into 2025. Lash Serums and natural lash care are part of the night-time beauty for many.

Lip Oil & Lip Gloss

Naked Sundays -SPF50 Glow + Go Lip Oil

Lip Gloss Tube

Glossier - Lip Gloss

Matte lipstick who? In 2025, Sheen and shiny are in. Lip oils and Lip Gloss have once again become handbag staples for many. Bringing a more plump look to lips whilst evoking nostalgia of 90's babys.

You're up to date with the Top 6 make up trends that we've been seeing in 2025. If you want to shop any of the products listed. Click the links below.